The following article is largely a tribute to the late John Stott with some tough (but largely deserved)comparison to televangelists. I find his conclusion naïve but hopeful.
http://mobile.nytimes.com/2011/07/31/opinion/sunday/kristof-evangelicals-without-blowhards.xml
The columnist wrote, “…few words conjure as much distaste in liberal circles as ‘evangelical Christian.'” But the term causes winces in moderate circles, too, not just among liberals.