The following article is largely a tribute to the late John Stott with some tough (but largely deserved)comparison to televangelists. I find his conclusion naïve but hopeful.
http://mobile.nytimes.com/2011/07/31/opinion/sunday/kristof-evangelicals-without-blowhards.xml
kingdom travelin' 
The columnist wrote, “…few words conjure as much distaste in liberal circles as ‘evangelical Christian.'” But the term causes winces in moderate circles, too, not just among liberals.